Hmm. That would be a start. Ok, more expensive than the old BahnCard isn't that great, but I'd probably buy it anyway - simply because I'd have my usual spontaneity back. Get on the train and just travel for 50% - and not have to check days in advance whether there's still space in the contingent. We'll see. Especially how people with an existing BahnCard are treated.
At tagesschau im Internet there's the original article.