A quality code for public broadcasting corporations? That would be an approach. However, I doubt that it will produce any usable result - the broadcasting corporations are far too entangled with other interests. I increasingly doubt whether the public broadcasting corporations are even serious anymore about their actual mandate - ultimately, they're only chasing ratings. You can see this nicely over and over again in how they squander millions on ridiculous football broadcasting rights.
Moreover, there is no longer any political support for public broadcasting - politicians are only eyeing the money and letting themselves be manipulated by media moguls like Saban or Murdoch and put to work for their power interests.
Of course, it would be nice to end up with an offering comparable to the BBC (curiously, BBC content is apparently being bought primarily by private television stations at the moment and unfortunately only served in ad-interrupted snippets), but I don't believe that will happen in the foreseeable future. And I base this claim on the existence of all these dreadful quiz shows, tralala music programs, public stupefaction events (including silly carnival sessions) and similar aberrations of public entertainment ...
I found the original article at DIE ZEIT: Feuilleton.