Honestly, the behavior of the blogger generation representatives doesn't strike me as particularly clever either. Written a book and botched it. Tough luck, you have to learn from that. But then making others responsible for the flop instead of looking for errors in one's own writing is definitely strange ... But the failure is only due to a conspiracy of publishers with readers anyway. Or the SPD is to blame. That's what Rudi Carell said back then.
At das Netzbuch there's the original article.