That's quite interesting then - Hasselblad getting involved. According to the rumors, there's a Voigtlaender body behind it. However, the images look quite different - the usual remnants of the mirror box from the Bessas are missing (the Bessas are based on an old SLR housing from Nikon). So if this is actually a new body and Zeiss is really involved in the design and both Hasselblad and Zeiss want to stand by their names for quality - then this could become an interesting M-body. Especially since the M7 body doesn't really offer many advantages over the M6 body, an alternative body with automatic shutter speeds could be exciting.
At PhotographyBLOG you can find the original article.