It's so beautifully simple, really. A cease-and-desist letter, horrendous costs, and you've already squeezed small private projects out of existence. And you pat yourself on the back for showing those left-wing punks or whoever happens to be in the line of fire. Maybe you even brag about it at your fraternity meeting. Or at the regulars' table. Because it's so great to throw your money around and assume the arrogance that the world belongs to you...
At Der Schockwellenreiter there's the original article.