You have to feel sorry for the media, given the massive criticism they're facing. And Nowotny - as the top media official of the public broadcaster - was embarrassed by Schröder:
Nowottny: I watched the show, and I must say that I was embarrassed by it. How the former media chancellor turned into a media critic was quite unique. My compliments go to the two moderators of the show, who did not let that accusation stand.
Well, he could have also taken a look at the media's programming beforehand - massive talk of change and transition, I have no idea how often during the day one was supposed to be brainwashed with the inevitable change. Actually, I am rather embarrassed by the amateurishness of the media in dealing with the only interesting detail of this election: the highly praised and supposedly infallible pollsters collectively messed up.
Therefore, the personification of embarrassment are people like Nowotny, who get worked up about the only sensible statement by Schröder - what was embarrassing about Schröder was his "I am chancellor" attitude, but not the media criticism. But that's how the divas of professional journalism are - how dare the citizens pee in their pool, one becomes thin-skinned...
But the entertainment program in the news is really great, one has to give the election result that