A lot of marketing hype and loud noise, but if only a small part of TI's announcement of a new camera chip is true, that would be very interesting. In principle - at least that's how I read the announcement - it's a DSP specifically for photographic applications. TI is quite ahead in the field of DSPs and custom chips, so there might really be something to it. Let's see what remains of the promises when the first cameras with the part come out.