Big announcement hype, allegedly mysterious announcements, and a lot of talk. And countdowns. The most pathetic form of announcement. Countdowns. I should have been warned. But I still thought something interesting would come out. What comes out? An announcement of a blog publisher. With marketing speak. And sponsorships (which I don't even see thanks to Ad-Blocker). As exciting to me as Kottke's Payblog action. Disappointing.

Rice. Sack. China. Plop.